We Love Photo! ASUS Philippines Launches Zenfone 4

By Mommy Donna and Kib - August 30, 2017

Every year, we hear of a new technology on our gadgets and we have this desire to own the latest model.  There are instances that we remain loyal to the brand and when news about the latest model has leaked, we start saving for it.  We wanted to be one of the first individuals to own that gadget that we sometimes even pre-order it before it is released to the market.  Moreover, when we learn who will be the brand ambassador, the more that we wanted to own one especially if the brand ambassador is our favorite actor or actress.  That's how excited we are in terms of the latest technology.

Last August 19th, 2017, ASUS Philippines has launched the release of the latest Zenfone series to the Philippine market. After months of being near tight-lipped, ASUS Philippines finally unveiled the long-awaited Zenfone 4 series--in the most unique and vibrant manner yet: the rise of Zenfone 4 City.

Zenfone 4 series was launched in a way that is far from the traditional practices.  ASUS Philippines wanted to show to the public how versatile the latest Zenfone series and to tailor-fit each of the model in the series to the lifestyle of an individual.  "We wanted to bring something not only creative but also innovative to the table, as well as tell what's true to us being born explorers--that's why we decided to build our own city," said Francis Garcia, Product Marketer for ASUS Smartphones.  "Because what can be more versatile for adventures than a city? There are a lot of discoveries to be made in the urban jungle, so many alleys to explore, rooftops to hop, people to meet, and--most of all--so much moments to be caught," he added.

George Su, ASUS Philippines Country Manager added, "For one to fully understand the power behind the Zenfone 4 Series, we must be able to experience each phone where they are designed to be, and these are in places that we can search for in the city.  That is why we are very excited to have our dearest friends and partners share with us moments of exploration and discovery of what the newest Zenfone 4 series really is, and how it will innovate the landscape of smartphones towards the incredible."

Are you excited to learn about the new Zenfone 4 series?  There are three major models for these series and each one has a special feature.  Choose which model fits your lifestyle!


The latest generation of Zenfone models is bannered by its two powerful flagship smartphones: the Zenfone 4 and the Zenfone 4 Pro.  Both are equipped with the finest and most advanced technologies for an incomparable mobile photography experience.

The Zenfone 4 features a top-of-the-line dual camera system that expands creative options to new heights.  Its 12MP main camera is equipped with the industry-leading Sony IMX362 image sensor with large 1.4um pixels and a wide, F1.8 aperture lens to capture up to 5x brighter and clearer photos in low light.  Its 120-degree wide-angle camera provides 200% larger view than standard normal smartphone, letting you fit more scenery and people.  Its camera performance is further improved by the Qualcomm Spectra 160 image signal processor (ISP), which assures faster and smoother focusing and zooming, as well as photos with better color accuracy.

Meanwhile, Zenfone 4 Pro is engineered to provide luxury in every detail of your photos.  Equipped with dual-lens camera system featuring a standard camera with the Sony flagship IMX 362 image sensor, and F1.7 aperture lens and a 10x total zoom capability, and a front-facing selfie camera with fast phase-detection auto-focus, this special variant captures gorgeous photos that is at par with professional cameras.  The Zenfone 4 Pro is the world's first smartphone that incorporates three high-end Sony image sensors and the ASUS SuperPixel Engine, which promises 8x brighter photos in low light.  Powered by the latest Qualcomm Snapdragon 835 Mobile Platform and 6GB RAM, the Zenfone 4 Pro delivers a smooth and responsive camera experience, and the best performance with today's apps and games.

Price: Php39,995.00 for Zenfone 4 Pro, will be made available via pre-order by mid-September
          Php28,995.00 for Zenfone 4, inclusive of JBL Clip 2 portable bluetooth speaker, a premium Clear Case and ZenPower Slim.  Those who will place pre-orders from August 19-September 3 will also get an ASUS tripod.  

Both Zenfone 4 variants will come in Midnight Black and Moonlight White colors.


The Zenfone 4 Selfie is endowed with dual-lens front camera of 20MP base camera and a 120-degree super wide-angle camera to capture selfies and wefies, 200% more than the usual view.  The Zenfone 4 Selfie also comes with the newest ASUS SelfieMaster, a smart beautification technology that helps one take better photos and livestreams.  In addition, the Zenfone 4 Selfie is also equipped with Snapdragon 430 with 4GB RAM and with a F/2.0 front camera with 5P lens, softlight LED flash, and 16MP rear camera with 5P lens.  With these features, Zenfone 4 Selfie will not fail at catching your best selfies and wefies.  The Zenfone 4 Selfie also comes with a tri-slot tray for two sim cards and a micro SD card.

On the other hand, Zenfone 4 Selfie's sister, Zenfone Selfie Pro has a dual-lens front camera of 24MP base camera and 120-degree super wide-angle camera.  However, what makes this particular variant unique from the Zenfone 4 Selfie s its capability to take photos with up to 2x light sensitivity, which makes it perfect taking low-light selfies.  Not only that, but the Zenfone 4 Selfie Pro also showcases a curvy premium metal design and a 5.5" fulll HD AMOLED display, meant for more vivid displays on screen.

In addition, its f/1.8 SONY IMX 362 front camera with its 24MP Duopixel Camera Technology, powered by a 14mm Snapdragon 625 processor with 4GB RAM assures you to great quality photo finish selfies and wefies without hassle.

Price: Php18,995.00 for Zenfone 4 Selfie Pro, available in three color variants (Rogue Red, Sunlight Gold, and Deep Sea Black).

          Php13,995.00 for Zenfone 4 Selfie, available in three color variants as well (Deep Sea Black, Sunlight Gold, and Rose Pink).

          Purchases for both units will come with a free limited edition of Gong Yoo A4 poster.


Zenfone Max series is considered as the "Battery King" and is returning with it latest variant, the Zenfone 4 Max.  It has an incredible 5,000mAh battery life that can last up to 46 days on stand-by mode.  In this latest Zenfone Max model, it has 2x faster reverse charging capability, making the 'go everywhere' power bank everyone's been wanting to have.

While Zenfone 4 Max's battery life is one of its main features, this smartphone also comes with a powerful dual-lens camera--the only international smartphone brand in the local market to have a dual camera smartphone below the Php10,000 price range.

To add, the Zenfone 4 Max carries a dual lens rear camera with a 13MP base and a secondary 120-degree super-wide angle camera, meant to capture the bigger and wider picture without compromising quality.  

With these main features, Zenfone 4 Max is perfect for those who live and breathe the active and adventurous lifestyle.

Price: Php9,995.00, available in 3 color variants (Deep Sea Black, Sunlight Gold, and Rose Pink).


Gong Yoo, the much-celebrated Korean actor, has joined the ASUS Zenfore family recently, being the face of Zenfone 4 and Zenfone 4 Selfie series.  Gong Yoo is known for his stellar roles in The 1st Shop of the Coffee Prince (2007), Train to Busan (2016), and The Guardian: The Lonely and Great God (2016-2017).  

"When ASUS team showed me their Zenfone AR, I was completely stunned at how such a small device could possess so much technological innovation and produce a whole new world of imagination and creativity with its AR and VR features.  It was then that I realized I wanted to collaborate with ASUS to see what new possibilities we could discover together.  I am looking forward to embarking on this amazing adventure with the new Zenfone 4 series," Gong Yoo said.

Korean drama fanatics will surely get crazy after learning that Gong Yoo will be the latest face of ASUS Zenfone 4 series.  Limited edition of Gong Yoo merchandise will soon be made available in major ASUS and Zenfone stores in the Asia-Pacific region.  These merchandise will be given for free with every purchase of Zenfone 4 series smartphone.

Meanwhile, Bea Alonzo, the Movie Queen of the New Generation, will be the face of ASUS Zenfone 4 in the Philippines.  Her ambassadorship will include being part of her very first two-part web series.  "Being part of the Zenfone family is an incredible venture for me not only as an actress but also as a hobbyist too, and I'm very excited to be a part of the project," she said.  "This is all new and I will try my best to give everyone something that they will love," she added.


During the launch of Zenfone 4 to the public, ASUS Philippines had also announced their latest partnership in making our world a better place.  ASUS Philippines partnered with Operation Smile Foundation, an international non-governmental organization (NGO) dedicated to helping children with cleft lips and palettes.

The online fund-raising campaign, #4thesmile, is inviting users to simply take a selfie using any of the new Zenfone 4 series smartphones and uploade these pictures with the hashtag #4thesmile and #zenfone4.  This campaign hopes to generate a total of 1.3M selfies, which will be converted to support medical missions of Operation Smile Foundation in key provincial areas in the Philippines by the end of 2017.  All selfies taken with the official campaign hashtags will be displayed in the Zenfone 4 microsite and selfie bank.

ASUS Zenfone 4 Series is now available for preorder until September 3rd!  For details on pre-order process and its participating dealers, go to ASUS Philippines' website and go to the ASUS pre-order page.  To know more about the Zenfone 4 series #4thesmile campaign, visit ASUS Philippines' Facebook page and ASUS Zentalk Forum.

Grab yours now!

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