#SayNoToNgilo! Sensodyne's Campaign Against Tooth Sensitivity

By Mommy Donna and Kib - June 16, 2015

I have sensitive teeth.  I cannot enjoy cold drinks that much.  Whenever I drink cold beverages, I make sure that it don't touch my teeth.  When I eat halo-halo, I still melt the ice before I eat it.  Weird, right?!

Based on statistics, 9 out of 10 Filipinos suffer from sensitive teeth (pangingilo).  This is characterized by a short, sharp, shooting pain, which many sensitivity/pangingilo sufferers often choose to just endure.  The discomfort caused by sensitive teeth may only last for a short period, but the emotional effects of missing out on those precious moments with your loved ones over food and drinks has a far longer impact.  Teeth sensitivity can also be an early warning sign of more serious dental problems.

Sensitive teeth occurs when the layer of enamel becomes thin and exposes the softer dentine underneath.  This soft layer makes up the inner part of the tooth leading to the tooth's nerve center and triggers the pain you feel.

These are the other causes of sensitive teeth:

  • Brushing too hard or using a hard bristled toothbrush
  • Teeth grinding
  • Gingivitis (gum disease)
  • Receding gums

Say No To Ngilo!  Sensodyne's Campaign Against Tooth Sensitivity

Last year, GlaxoSmithKline (GSK), the makers of Sensodyne, the #1 sensitivity toothpaste in the Philippines recommended by dentists, led the "Say No To Ngilo" advocacy where dentists, consumers and Sensodyne came together to enjoin everyone to heed the call to take action to no longer endure the discomfort of tooth sensitivity.  They also introduced Sensodyne in sachets so that this will be available to Filipinos who is into buying retail (P10.00 per sachet).

This year, GSK and Sensodyne will take the advocacy to the next level by launching "Great Little Moments" digital campaign which encourages Filipinos not to only to "Say No To Ngilo" but also share their experiences after converting to Sensodyne and how they are able to fully enjoy their great little moments sensitivity-free.

Kib and I posing at the Great Little Moments wall just outside the Rizal Ballroom C of Makati Shangri-la

The digital campaign encourages consumers to share their "Great Little Moments" in the Sensodyne Philippines website (www.sensodyne.com.ph) by uploading a photo of a moment that they can now enjoy because they are pangingilo-free.  Examples are sipping hot chocolate, eating halo-halo, etc.  Winners of the contest will win a trip for two to South Korea.

Look for the Great Little Moments page.  I highlighted it for your reference.

This is what you will see when you're about to send your photo entry

During the event, there was also a photo contest among all attendees.  Co-blogger Pehpot Pineda asked me to pose together with her for her own entry, and guess what? We won!  

The winning photo

The winning moment, our prize was awarded by Luis Manzano, Giana Fortun and Sam Oh, the host of the event

The digital campaign is basically telling Filipinos that that it is possible to live a pangingilo-free life.  Heather Pelier, incoming Consumer Healthcare General Manager of GSK Philippines said, "There is no need for sensitivity to impact anyone's life.  Making a simple change to one's oral care regimen will make a real difference.  Now that Sensodyne has reached out to more Filipinos who used to just endure the pain, we want to encourage them to tell their stories ow that they can enjoy their favorite food and drink, and fully enjoy eating moments with their family and friends without fear of pangingilo.

Ms. Heather Pelier, the incoming Consumer Healthcare General Manager of GSK Philippines

Luis Manzano, Sensodyne's brand ambassador also shared his own experiences on teeth sensitivity.  "For those who have sensitive teeth like me, I know you'd agree that it is not something you can just ignore.  Sensitive teeth can ruin the mood of any romantic date, or stop you from enjoying those unforgettable moments with your loved ones," said Manzano.

Mr. Luis Manzano telling about his personal experiences on teeth sensitivity

Launch of Sensodyne Mouthwash

During the launch of the new campaign of Sensodyne, GSK also introduced a new product: Sensodyne Mouthwash.  This is in addition to the other Sensodyne products (toothpaste, toothbrush, dental floss) available in the Philippine market.  

Sensodyne Mouthwash has all the benefits of a regular mouthwash like providing lasting freshening effect, and flouride to strengthen teeth and protect against decay.  It's alcohol-free, plus it gives relief from pangingilo.  It comes in two variants, Cool Mint and Extra Fresh, and it only comes in 250ml size.  SRP is at P165.00.  This will also be available in all major supermarkets and drugstores nationwide.

Pelier recommends the use of Sensodyne Mouthwash together with Sensodyne Toothpaste to get clinically proven relief and daily protection from pangingilo.

We are using Sensodyne Toothpaste at home.  I will now use Sensodyne Toothpaste together with Sensodyne Mouthwash so I can be guaranteed of pangingilo-free lifestyle!  

Say No to Ngilo and Yes to Great Little Moments!

Wide array of Sensodyne products

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